Relevance & discovery
How does the teaching stay present for a new generation?
Evaluate how the archive, current themes, and content formats can introduce new people to John’s teaching while preserving its context.
Ministry marketing audit · October 26, 2026
Timeless teaching.
New audiences.
A clearer path
to reach them.
A focused review of Grace to You’s marketing, social landscape, and audience journey—to identify the right next moves and build a practical foundation for digital advertising.
THE OPPORTUNITYHelp more people discover the teaching.
Give them a meaningful next step.
Give them a meaningful next step.
$5,000One-time marketing audit
10 business daysAfter required access & inputs
A clear roadmapPriorities → digital advertising
01 / What we heard
Reach matters.
What follows matters, too.
In our conversation, the opportunity was bigger than growing a channel. It was helping Grace to You carry John MacArthur’s teaching to new audiences, deepen engagement, and understand which marketing investments best serve the ministry.
Trust & stewardship
How do we extend reach while protecting the ministry’s voice?
Review official-channel clarity, content guardrails, and audience expectations. Any recommendation for additional accounts must justify its role and protect trust.
Weekly viewing
How do more people make GTY TV part of their week?
Assess discovery, packaging, repeat viewing, and the opportunity to support the weekly YouTube broadcast with paid promotion.
Meaningful engagement
What happens after someone watches?
Map the path into full sermons, relevant resources, email relationships, and voluntary giving—so success is defined by more than views.
These priorities reflect our October 26 conversation. The audit will validate performance and identify opportunities using available account data.
The audience journey
From a first encounter
to an ongoing relationship.
01 / DISCOVER
Reach new people
Social content, search, YouTube discovery, and potential paid promotion.
02 / ENGAGE
Spend time in the teaching
Full sermons, the weekly broadcast, and a reason to return.
03 / CONNECT
Take a useful next step
A relevant resource, website visit, or email subscription.
04 / DEEPEN
Build a lasting relationship
Continued engagement and opportunities to support the ministry.
A proposed framework for the audit—not a required sequence for every person. The aim is to make the next step clear and useful, with giving as one expression of engagement.
02 / What we will review
The whole marketing picture.
A focused set of priorities.
We’ll connect the channels, content, and data already available, then identify the highest-value moves for your team and the right starting point for RIVIDIA’s digital advertising support. Open each area to explore the proposed scope.
01Marketing strategy & social landscape
Review Grace to You’s current positioning, channel roles, audience priorities, and organic marketing activity. Assess content themes, formats, calls to action, and available performance trends across the primary social channels.
Include a focused comparison of relevant ministries and adjacent teaching channels to identify useful patterns in discovery, presentation, and audience engagement—not to imitate their voice.
PositioningChannel rolesSocial landscape02YouTube & the weekly GTY TV broadcast
Review available YouTube analytics, discovery sources, titles and thumbnails, audience retention, returning viewers, and the weekly broadcast’s place in the wider content mix.
Assess how monthly resource themes can connect viewing to a clear next step. Review clickable links, descriptions, and QR-code journeys across devices; confirm platform capabilities before recommending specific placements.
Weekly viewingAudience retentionResource pathways03Website, resources & relationship journeys
Trace representative journeys from social and YouTube into gty.org, full teaching, resource discovery, email signup, and giving or Grace Partner information. Review mobile usability and clarity at key handoff points.
Review email communications, welcome journeys, and any existing text program where available. Identify practical ways to help a new visitor stay connected without treating the ministry as an ecommerce funnel.
Website handoffsEmail & nurtureGiving pathways04Measurement & marketing effectiveness
Review analytics and available channel reporting to distinguish reach from deeper engagement. Assess campaign links, QR reporting, conversion events, and visibility across the journey.
Recommend a measurement framework for qualified viewing, returning audiences, resource engagement, subscriptions, and giving where observable. Document attribution gaps and avoid treating correlations as proven causes.
BaselineMeaningful measuresTracking gaps05Digital advertising readiness & recommended first campaign
Assess the opportunity to introduce paid media around the weekly YouTube broadcast and relevant resource journeys, informed by the audit findings and Grace to You’s priorities.
Recommend the initial objective, audience approach, channel mix, creative requirements, destination, measurement, and a proposed test budget. Identify prerequisites and the scope for RIVIDIA to manage the next phase; no campaign launches are included in this audit.
Paid media strategyFirst test planExecution prerequisites03 / What you receive
Clear findings.
A practical plan for what comes next.
A marketing assessment
A documented review of the social landscape, channel performance, audience journeys, and measurement—with verified findings separated from hypotheses and data gaps.
An actionable roadmap
A ranked set of recommendations, including near-term improvements, dependencies, and suggested ownership—shaped around the resources your team can realistically deploy.
A digital advertising recommendation
A recommended first paid-media test, success measures, budget guidance, and a next-phase proposal for RIVIDIA’s support, grounded in the audit findings.
04 / Delivery process
A focused engagement.
Three points of alignment.
START / ONBOARDING CALL
Align & gather
Confirm ministry goals, audiences, systems, reporting period, access, and the questions the audit needs to answer.
MIDWAY / CHECK-IN CALL
Review & clarify
Share emerging observations, resolve data gaps, and confirm that the recommendations address the priorities that matter most.
FINISH / WRAP-UP CALL
Present & plan
Walk through the findings and prioritized roadmap, then discuss the recommended digital advertising engagement.
Delivery target: 10 business days after required access and inputs are available. We’ll confirm the start date and meeting schedule during onboarding.
05 / Getting started
The right inputs.
A more useful audit.
We’ll coordinate with Michael and the relevant team members to gather the minimum information needed. Read-only access or reporting exports are preferred where sufficient.
Missing sources will be documented, along with their effect on scope or timing. Access should be granted through each platform; passwords should not be emailed.
Onboarding preparation
Use this checklist to plan the handoff. Checking a box does not grant access or start work.
0 of 4 preparation areas checked
Aggregate or de-identified reports are preferred. Donor-level personal data is not required. Checklist resets on reload.
06 / Investment & scope
Clarity first.
A stronger next investment.
This audit is the first step toward a focused digital advertising strategy for Grace to You. It will define where paid media can help, what needs to be in place, and how the ministry should measure progress.
What is included?
The marketing audit across the five review areas, a documented assessment, prioritized action roadmap, digital advertising recommendation, and the onboarding, midway, and wrap-up calls.
What happens after the audit?
RIVIDIA will recommend a next-phase digital advertising engagement based on the findings, with a separate scope, management fee, media budget, and approval before execution.
What is outside this engagement?
Media spend, campaign setup or management, ongoing social publishing, clipping or content production, new account launches, website development, email execution, and tracking implementation. The Attention Engine and documentary promotion are not included.
How will recommendations be evaluated?
Against ministry priorities, audience relevance, editorial integrity, team capacity, and the evidence available. The audit does not guarantee a particular view count, donor result, acquisition cost, or growth rate.
One-time ministry marketing audit
$5,000
10 business days after required access and inputs are available.
Includes assessment, action roadmap, digital advertising recommendation, and three alignment calls.
No ongoing commitment. Any future execution and media spend are separately scoped. Contracting, billing details, and payment terms will be confirmed before work begins.
Review the next step ↗
The next step
Let’s turn the conversation
into a clear plan.
To proceed, reply to Taylor confirming the audit. We’ll coordinate the invoice, onboarding instructions, required access, and kickoff schedule with Michael and the team.
The audit will shape a separate proposal for RIVIDIA to support Grace to You’s digital advertising.